About 

As medical device manufacturers often operate using unique sales structures to target a niche market, many will not pursue traditional marketing strategies, but rather a tailored approached to communicate with their audience in a more meaningful way. A successful medical devices campaign involves communicating with healthcare professionals about the value of your product before targeting consumers directly. However, with rising public enthusiasm for wearable health sensors and increasing connectivity amongst IoT devices, marketing of medical devices requires well-informed digital strategies for engagement.

Built on a foundation of seven years of timely and informative content the 8th Digital Marketing for Medical Devices West conference is an integral part of ExL Events’ industry-leading Digital Marketing for Medical Devices series. Organizations, both large and small, will share insights on how they are communicating to their market about the groundbreaking devices they offer. This conference is designed to provide tactical presentations that can serve as a roadmap to implementing similar programming at your organization.

Top Five Reasons to Attend

1. Network with other medical device marketers who are facing similar challenges and opportunities so you can learn from one another in a more casual setting.
2. Learn about recent successes and failures presented by stakeholders who lived through them in order to identify new opportunities and proactively anticipate roadblocks
3. Participate in discussions around integrating sales and marketing to develop more cohesive outreach, reduce duplicative work and open communication to ensure departments are learning from one another
4. Demonstrate value in a meaningful way to key customer bases, whether they be financially-driven executives at hospitals, clinically-driven surgeons, and healthcare providers, or patients who are motivated by several different factors
5. Participate in the industry’s leading event series that provides you with unparalleled networking opportunities, insights you can’t get anywhere else, and access to vendors and solution providers who can help you develop and execute marketing strategies that stand out

Who Should Attend

This conference is designed for medical device professionals whose responsibilities include:

• Marketing
• Digital Marketing/eMarketing
• Multichannel Marketing/Integrated Marketing
• Brand/Product Marketing
• Upstream or Downstream Marketing
• Account-Based Marketing
• eBusiness/eCommerce

• Communications
• Market Research
• Web Management
• Advertising and Promotions
• Social Media
• Sales

This program is also of interest to:

• Component Suppliers
• Marketing Service Providers
• Interactive Marketing Providers

• Advertising Agencies
• Consultants
• Technology Experts

For registration: https://exlevents.com/digital-marketing-medical-devices-west/registration/